5 Ways to Help a Desperate Seller

How do you help a home owner who needs to sell fast?

Here are some tips from real estate professionals who have some experience selling homes quickly in slow-moving markets:


1. Be the best buy on the block. “Run an accurate market analysis for the last six months and price the property accordingly,” says Alex Harb, a practitioner in Orlando, Fla.

2. Schedule your discounts. If someone has to sell in say, six weeks, start with a 10 percent or 15 percent discount from the comparables and then reduce the property another 5 percent to 10 percent each week.

3. Clean-up time. Scrub the house until it shines. Paint anything that needs it, and manicure the lawn.

4. Don’t sound desperate. When a buyer asks why the house is for sale, an effective response is, “I have a new opportunity in another city.” This answer sounds hopeful while selling in the midst of a divorce or other emotionally difficult time which otherwise could make the buyer leery about the home.

5. Offer to hold the mortgage. If a seller can live without the proceeds from a sale, a seller-financing arrangement may make sense. This helps those who can’t qualify conventionally and increases the pool of buyers.

Source: TheStreet.com, John Morell (10/27/08)

Jeff Nelson
757-749-1616
jeff@homesandfood.com
www.homesandfood.com

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